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“JuliaJanus” has become one of the brightest fashion projects in Lithuania in 10
years. Like all projects, it was finite. I stopped him because of an
unsustainable environment. I wanted to rethink my creative model, taking into
account the change that the whole fashion industry is experiencing. The year of
the pandemic helped me a lot, when the consumption of fashion changed
dramatically, deepening and accelerating the process of decreasing consumption
Once upon a time, Vilnius was surprised by a forbidden and unique love story. Due to its greatness and drama, it became the most romantic legend of all time about the secret Royal love of Vilnius.
When they met unexpectedly, the Grand Duke of Lithuania Sigismund Augustas and the beautiful Barbara Radziwill fell in love with each other. Because of the customs in place at the time, their love affair was impossible.
The couple secretly got married. After fighting for his love for a long time, Sigismund Augustas achieved that Barbara would be recognized as his legal wife and crowned Grand Duchess of Lithuania and Queen of Poland.
This T-shirt is part of the brand "Secret Love". It is collaboration between Julia Janus and various creators and producers. The prints are based on the facts of the royal love story of Vilnius.
I create the environment. Every project, a capsule, is like a holistic game, when things are born from a work of art, experience, memories. Objects or other works of art. From paintings, sculptures, photography, books - everything that a new world can be born at that time: clothes, accessories, jewelry, dishes, furniture, any elements of the human environment.
A capsule is fashion "slang" means a mini-collection of 5-10 models that can be combined on or around yourself as a puzzle or constructor's game. All the works fit together in such a way that there is an opportunity to "immerse" in the emotion of the work of art, to "carry" the touch of the artist's hand on oneself.
I deconstruct the idea of my art on various objects of the human environment, claiming that fashion is an art therapy, a performance in which a person becomes a part of it's world. Anyone who chooses to wear the image of a work of art becomes part of my creative performance as well.
The name "Three+one" means that the fashion in this capsule is a reflection of three paintings and one sculpture in the artistic field. The paintings "Dynamic spark", "Vibrant water", "Secret thought" and plus one sculpture "Green light", which is at the same time an old torso of the mannequin from the first "Julia Janus" fashion period. After the shops closed, the torso remained unsold due to a cracked part of the neck. In this way it turned into a painting - a sculpture, which i called "Green light". I transferred a fragment of each work to the printing of clothes, the chosen shades of the clothes emerge from the color of the paintings.
I am very pleased with the new, more sustainable pre-order business model. All products are made to order only. This helps to avoid overproduction accumulated in warehouses, excess procurement of fabrics, production, warehouse rental and unsustainable costs, unhealthy selling prices.